Since the Autumn of 2015, a team of entrepreneurs from Truro School’s Sixth Form have seen their fledgling business go from strength to strength following the release of new products, and the publication of an online shopping platform. Cove Clothing, a Young Enterprise team, endeavours to supply quality Cornish apparel at affordable prices to the surf scene and tourist industry alike.
Cove was given the opportunity to present its products at Young Enterprise Cornwall’s first Trade Fair of the competition, held at Cornwall Services. The team collected awards for ‘Best Trade Fair Stand’ and ‘Runner Up in Social Media and Marketing’, only just missing out on ‘Best Overall Company’, clinching the award for Runner Up. The team was thrilled to sell its entire collection of beanies, prompting an urgent rethink of stock levels.
Director of Operations and Under 18 National Women’s Longboarding Champion, Beth Leighfield, said:
“I was blown away by the team’s performance at the Trade Fair. The fact that our products sold so well was testament to the market research that has been carried out, combined with the hours that the team has dedicated to the company. We have started to realise that Cove has the potential to flourish, and we are excited to look at new products, and ways in which we can increase our social responsibility, more specifically through minimal packaging.”
Cove Clothing – Official Video
The students are working hard in preparation for the Young Enterprise National Trade Fair to be held in Stratford Upon Avon on Saturday 12 March. Judges will evaluate each business, also giving the teams an opportunity to gauge public opinion for their product on a large scale. With this feedback, Cove will spend the following week gearing up for Cornwall’s next Trade Fair at the Eden Project on Saturday 19 March.
Director of Marketing and Social Media, Matt Pitman, said:
“Our social media accounts have allowed us to develop a large following, across which we can share our products on a global scale. With customer care a priority, we pride ourselves on addressing enquiries as soon as possible – our average response time being nine minutes. Our promotional film generated significant interest, attracting photographers and athletes looking for shoots and sponsorship respectively. With the backing of Young Enterprise, the sky’s the limit. David Beckham was photographed wearing a Young Enterprise company’s beanie – we hope that Cove can make it into the national press in a similar fashion in the near future.”
On Saturday 8 May, Culdrose Air Field will host Cornwall’s Young Enterprise Regional Finals.
Managing Director, Jamie Craze, said:
“Our focus remains on the Regional Finals. Success at Culdrose could act as a springboard to the National Finals, the thought of which is simply incredible. The Trade Fairs have shown us the tough competition we have in Cornwall, and the team understands the volume of work required to have a chance at taking that county title. We are so grateful for the endorsements from Sam Lamiroy and Ed Coode, and the support we have received from both Young Enterprise and Truro School, more specifically the opportunities we have had to develop our products at the YE events, and Truro School’s Christmas Fair. With business models such as the hugely successful Cornish startup, Finisterre, to inspire us, we can assure you of one thing – we’re ready for a fight.”